Or put it another way ‘Never Knowingly Undersold’
‘Never knowingly undersold’ is the motto for the John Lewis department store, I’ve never been sure how it means what it means; if you get my drift; and it seems I am not alone . But the stores new TV advert is a silky smooth delivery of the shops ethos, poetry in motion in the world of TV ads, I’m sure it will scoop up awards.
For overseas readers, John Lewis a very British, very middle class sort of store, the sort of place I wander around in (just very occasionally) and come out with no more than a couple of birthday cards or a new baking tin. There is so much more I would aspire to buy, but in reality I rarely do*. The stores are always very spacious, calm, light and airy, beautifully merchandised, the staff are always polite** and you know tea and cake in the cafe will be a delight.
So I think they would be wise to ditch the strap line in favour of the advert below. It says it all beautifully***, pass the tissues.
We’ve been humming the music in the office today, but then, it was the Banana Splits we were humming yesterday, you see we are very fickle, we women of a certain age. (Do you think John Lewis have thought of that?)
* I did buy a new bra there the other day, by time the nice lady in the fitting department had finished with me, there were, well, err, how can I put this, gains and losses all round, when I came out I certainly wasn’t the same shaped woman that went in the store! But I’m always a woman to me.
*** They were very kind to me some 13years ago when I slipped and fell over in their revolving door, I was nine months pregnant with Joe at the time and on a last minute ‘nesting’ shopping spree, I had to be rescued, as every time I tried to get up the door started moving and knocked me down again, it must have quite a sight. I was very hormonal
***Not sure about the baby bump; and the token ethnic minority, just seems a bit ‘clunky’ somehow.