Well they would say that, wouldn’t they
Here is a nice view, taken in the Peak District National Park (in which I don’t live, but I’m close enough to see over the border)
It may be that I’m feeling a little jaded this week (and getting outside might be a suitable pick me up, it usually is)
But when I read the blog of the chief executive of the Peak District National Park, it made me feel just a little more jaded
One of the most exciting developments for the family of national parks this year has been an association with Merrell, the huge Global footwear manufacturer. Merrell kindly hosted our meetings in their swish offices close to Kings Cross
maybe it is the words huge and global, Jim tells us more
Our association with Merrell is one across all 15 UK national parks and was launched earlier this year. Details are at http://www.merrell.com/UK/en/Nationalparks. The basis of the partnership is the philosophical and marketing approach summed up in Merrell’s ‘Let’s Get Outside’ slogan – a great message for national parks. The promotional material in all of Merrell’s 600UK stores and on their website promotes the presence of national parks and our strong sustainability ethos
Merrell would say that Jim, they sell shoes. Are the Peak Park Rangers kitted out in Merrell footwear? Maybe the next thing will be little ‘Merrell markers’ on footpath signs? (Just a thought from the creative department of Uphilldowndale enterprises, not huge and not global) but any road up, whilst you are out and about, be careful you don’t trip over the thin end of the wedge.
Have a look at the National Parks website (beautiful images) maybe the clue to what has needled me, is in the address http://www.nationalparks.gov.uk/ it is a government body, not a commercial one.