Backing a Winner

Interrupting our little jolly around Pembrookshire, I bring you breaking news that Mr Uphilldowndales début TV performance has hit the screens.

The new £3.5million campaign from Hovis featuring a TV ad in which farmers race to promote that it only uses 100% wheat has rolled out to beat this year’s Grand National.

He’s to be seen more than once in different roles, he’s easiest to find in this full length version, 90 seconds ( Frustratingly, I can’t get it to load as a video clip)

We’ve told him not to give up the day job, but he’s done that already…

I think regular readers might recognise  the landscape, especially the drystone walls ( note, no drystone wall were injured or harmed  in the making of this film).  This is the shorter youtube version, 30 sec, without my man.

11 thoughts on “Backing a Winner

  1. Bravo! Well done, Mr Uhdd. The Hovis people really do have clever commercials (adverts). I’m much more inclined to watch a commercial like these that are witty and entertaining. Alas, they are few and far between.

  2. Susie C.

    Congratulations to your husband, and thank you for posting your beautiful photographs. I don’t always comment, but I always enjoy.

  3. Just wonderful! It didn’t take long for the ad to be up and running 😉 What a terrific experience to be part of it. Congratulations Mr. UHDD! PS I think you could have been the front runner 🙂

  4. Joss

    No, I’m sorry. I’ve watched it three times now, and I still can’t spot Mr Uhdd. I didn’t pause on every single frame, but I had a good try with the finish. Amazing that they’ve complete production of this advert so soon. I thought these things took ages.

  5. Hey Mr Uhdd,

    Our editor spotted the ad on telly and asked me to get in touch with you.
    Do you know if anyone took photos of the shoot on the day?
    If anyone was involved and would like to submit a photo to they can, otherwise give me a call on 01260 273737
    Looking forward to hearing from you,

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