Watching nature take its course, from the top of a hill in northern England

Backing a Winner


Interrupting our little jolly around Pembrookshire, I bring you breaking news that Mr Uphilldowndales début TV performance has hit the screens.

The new £3.5million campaign from Hovis featuring a TV ad in which farmers race to promote that it only uses 100% wheat has rolled out to beat this year’s Grand National.

He’s to be seen more than once in different roles, he’s easiest to find in this full length version, 90 seconds ( Frustratingly, I can’t get it to load as a video clip)

We’ve told him not to give up the day job, but he’s done that already…

I think regular readers might recognise  the landscape, especially the drystone walls ( note, no drystone wall were injured or harmed  in the making of this film).  This is the shorter youtube version, 30 sec, without my man.

Author: uphilldowndale

Watching the rhythm of rural life, from the top of a hill in northern England. Having spent most of my life avoiding writing, I now need to do it! I am no domestic goddess, but if I were expecting visitors to my home, I would whisk round with the duster and plump up the cushions and generally make the place look presentable. I hope that by putting my words where others may see them it will encourage me to ‘tidy up and push the Hoover around’ my writing. On the other hand I may just be adding to the compost heap. Only time will tell! Pull up a chair, sit yourself down, I’ll put the kettle on.

11 thoughts on “Backing a Winner

  1. Bravo! Well done, Mr Uhdd. The Hovis people really do have clever commercials (adverts). I’m much more inclined to watch a commercial like these that are witty and entertaining. Alas, they are few and far between.

  2. Congratulations to your husband, and thank you for posting your beautiful photographs. I don’t always comment, but I always enjoy.

  3. Just wonderful! It didn’t take long for the ad to be up and running 😉 What a terrific experience to be part of it. Congratulations Mr. UHDD! PS I think you could have been the front runner 🙂

  4. It’s an excellent advert – Hovis ones generally are, but such fun trying to spot Mr Uhdd.

  5. hehe – enjoyed myself trying to guess which one might be Mr. UHDD, would have been more effective if I had the foggiest what he looked like

  6. No, I’m sorry. I’ve watched it three times now, and I still can’t spot Mr Uhdd. I didn’t pause on every single frame, but I had a good try with the finish. Amazing that they’ve complete production of this advert so soon. I thought these things took ages.

  7. That’s terrific, don’t let his five minutes of fame go to his head will you! xx

  8. Cute commercial. We don’t have nearly as many good ones here, they are mostly just annoying. What fun to have him in the commercial.

  9. Hey Mr Uhdd,

    Our editor spotted the ad on telly and asked me to get in touch with you.
    Do you know if anyone took photos of the shoot on the day?
    If anyone was involved and would like to submit a photo to chronicleseries@aol.com they can, otherwise give me a call on 01260 273737
    Looking forward to hearing from you,

Come on, join in.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s